Who we are

Our website address is: https://atelier.afrominx.co.uk

We respect your right to privacy and are committed to keeping your data safe and secure. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://atelier.afrominx.co.uk (the “Website”).

What personal data we collect and why we collect it

There are several categories of personal data that can be collected from you:

  • Personal and contact details (for example name, ship- and bill-to address,  email address, telephone number)
  • Company details (for example postal address, VAT number and Chamber of Commerce number)
  • Account details (for example username and password)
  • Purchase details (for example date of purchase and type of product)
  • Marketing and market research preferences (for example whether you have registered or signed up for email offers and/or our research survey)
  • Device information (for example, IP-address, language and browser settings, timezone, screen resolution, operating system)
  • Interaction details including pictures (for example your contact with us regarding order, digital and/or written correspondence and for instance when you upload pictures to support and/or service requests)

When you purchase a product, you will also receive a request to provide your payment details. Those personal data will be collected and processed directly by one of our third-party payment providers. These third parties are responsible for processing your payment details within the limits set by law. We do not have access to your payment details and those personal data will not be collected and/or processed by us. Thus, this Privacy Statement does not apply to the aforementioned process activity. For more information about the way your payment details are collected and processed, we refer to the privacy statement on the websites of our partners Stripe and Paypal.

Personal data directly provided by and about you

For example:

  • Personal data which you provide when creating an account and/or other information which you enter or provide through the use of our website
  • Personal data which you provide when you purchase a product
  • Personal data which you provide as a result of your surfing behaviour on the Website
  • Personal data which you provide when filling in a contact form on the Website
  • Personal data which you provide when leaving a comment or review.

Personal data about others directly provided by you

It is possible that you share personal data about other persons with us. For example, address or contact details of others when you provide us with alternative shipping addresses during the checkout. We draw your attention that it is your own responsibility to verify whether those persons approve the disclosure of their personal data.

Personal data we receive from third parties

We can receive (inter alia) additional personal data, for example with the help of social media platforms or services of third parties, in so far as permitted by law. The limits set by the law can, for example, require your given consent in advance.

When you communicate or interact with or about us via social media (for example when you post a message, upload media, or press the ‘Like’ button) we can (or third parties acting on our behalf) collect personal data about you (information contained in your public profile such as your (user)name, profile picture, gender, age range, country, e.g.). We don’t store this information. We use this information to enhance our presence on these platforms and identify the interests and preferences of our (future) customers.


When visitors leave comments on the website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When visitors uses a contact form on the website we collect the data shown in the contact form.


If you leave a comment on our website you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.

If you have an account and you log in to this website, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices.

Embedded content from other websites

Articles on this website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to help us understand how our customers use the website–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For which purposes is your personal data processed?

Your personal data is collected and processed for the performance of the purchase agreement(s) as entered into with you, administration, service, communication and (personalised or not) marketing, fraud investigation, quality and management purposes and to fulfil all legal obligations.

Here you find more detailed information about the different purposes as described in the first layer.

Performance of a contract. To prepare, effect, perform and (possibly) terminate any orders placed on the Website.

Administration. For the performance and monitoring of the administration in a broad sense.

Service, communication, marketing and personalisation purposes. For the performance of customer service, to make (possible personalised) offers, and/or to provide and share information about activities of Au Atelier.

Quality and management purposes. To monitor and improve the quality of the services, products, processes and systems, to inform management and to perform internal reviews.

Legislation and regulation. For identification, to counter fraud, to perform audits, to secure safety and to comply with legislation and regulation.

On which legal ground is the processing of your personal data based?

Performance of a contract. We use your personal data to perform the necessary steps before an order can be placed and to perform the processing of that order to completion.

Given consent. With your given consent we are allowed to use your personal data for certain marketing purposes and/or to support us in our market research. You can always withdraw your given consent.

Who we share your data with

Your personal data can be shared to third parties in accordance with this Statement and in so far as permitted by law. Without your explicit consent your personal data is not provided to third parties for their own marketing purposes.

Your personal data can be received by the following categories of recipients:

Authorities. For example, supervisory authorities, Tax and Customs Administration, police and other statutory bodies. We may provide your personal data:

  • To comply with a statutory obligation or court order; or
  • If this is necessary to prevent, trace or prosecute criminal acts; or
  • If this is necessary to enforce our policies, or to protect the rights and freedoms of others.

Business service companies. To provide our services we use third parties. For example, an online payment provider to handle online payments. In addition, we also engage third parties such as analytics companies, advertising agencies and social media platforms to analyse the data about your website use, to perform possible personalisation of the website and communication, and the display of relevant offers and advertisements.

Other. Each third party to which we – with your given consent – provide your personal data for example within the context of a collaboration.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this website, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Additional information

How we protect your data

We have measures in place to protect your data against loss, theft and unauthorised access. We also recommend that you properly and correctly secure your own passwords and electronic data carriers you use.